Journals and Articles:
Pisharodi, R. , Parameswaran, R. Country Loyalty as a Measure of Country-of-Origin Effects. Marketing Management Journal. 32Pisharodi, R. , Parameswaran, R. Effects of Gender and Ethnic Group Cultural Differences on Country-of-Origin Image. Journal of Business Research. 42
Pisharodi, R. , Parameswaran, R. (2020). A Cross-Organizational Study of Working Relationship. Alliance Journal of Business Research. 9(1), 21
Pisharodi, R. Country Loyalty as a Measure of Country-of-Origin Effects. International Journal of Market Research. 32
Pisharodi, R. , Parameswaran, R. (2018). A Cross-Organizational Study of Working Relationships. Alliance Journal of Business Research. 10(Numbar 1), 15
Pisharodi, R. , Parameswaran, R. (2015). Investigation of Stability Effects in Country-of-Origin Research: A Multicultural/Cross-National Perspective. Alliance Journal of Business Research. 8(1), 68-81
Pisharodi, R. (2011). Introduction to the Sixth Volume of the Alliance Journal of Business Research. Alliance Journal of Business Research. 6(1), 1
Pisharodi, R. (2010). Introduction to the Fifth Volume of the Alliance Journal of Business Research. Alliance Journal of Business Research. 5(1), 1
Henke, J. , Parameswaran, R. , Pisharodi, R. (2008). Manufacturer Price Reduction Pressure and Supplier Relations. Journal of Business and Industrial Marketing. 23(5), 287-300
Pisharodi, R. (2008). Introduction to the Fourth Volume of the Alliance Journal of Business Research. Alliance Journal of Business Research. 4(1), 2
Pisharodi, R. (2007). Introduction to the Third Issue of the Alliance Journal of Business Research. Alliance Journal of Business Research. 3(1), 1
Pisharodi, R. (2005). Introduction to the Second Issue of the Alliance Journal of Business Research. Alliance Journal of Business Research. 1(2), 1
Parameswaran, R. , Pisharodi, R. (2005). Online Discussion Enabled Mode for Case Instruction. Alliance Journal of Business Research. 1(1), 62-72
Pisharodi, R. (2005). Introduction to the Inaugural Issue of the Alliance Journalof Business Research. Alliance Journal of Business Research. 1(1), 1-2
Pisharodi, R. M., Angur, M. G., Shainesh, G. (2003). Relationship Strategy, Effectiveness, and Responsiveness in Services Marketing. Journal Of Relationship Marketing. 2(1-2), 3-22
Parameswaran, R. , Pisharodi, R. M.(2002). Assimilation Effects in Country Image Research. International Marketing Review. 19(3), 259-278
Parameswaran, R. , Pisharodi, R. M.(1994). Facets of Country-of-Origin Image: An Empirical Assessment. Journal Of Advertising. 23(1), 43-56
Pisharodi, R. M.(1994). Preference of Supplier when Supplier and Customer Perceptions of Customer Service Levels Differ. Logistics And Transportation Review. 30(1), 31-53
Pisharodi, R. M., Langley, Jr., C. J.(1991). Interset Association between Measures of Customer Service and Market Response. International Journal Of Physical Distribution & Logistics Management. 21(2), 32-47
Pisharodi, R. M.(1991). The Transport Choice Decision Process: The Potential, Methodology, and Applications of Script-theoretic Modeling. International Journal Of Physical Distribution & Logistics Management. 21(5), 13-22
Pisharodi, L. R., Lacher, D. A., Debeuklaer, M. M., Pisharodi, R. M.(1991). Urinary Lactate Dehydrogenase Isoenzymes in Localization of Urinary Tract Infections. American Journal of Clinical Pathology. 96(3), 420-421
Pisharodi, R. M., Langley, Jr., C. J.(1990). A Perceptual Process Model of Customer Service Based on Cybernetic/Control Theory. Journal Of Business Logistics. 11(1), 26-48
Mentzer, J. T., Pisharodi, R. M.(1988). Transportation as an Industrial Marketing Service. Advances in Business Marketing. 3
Pisharodi, R. M.(1986). Script Theory: A New Framework for the Study of the Transportation Purchase Decision Process. Journal Of Transportation Management. 85-89
Books and Chapters:
Parameswaran, R. Pisharodi, R. (2011). Confirmatory Factor Analysis of a Country-of-Origin Scale: Initial Results. (pp. 85-89). Sage Publications.Pisharodi, R. (2008). Experiential Learning Through Our Asian Study Tours. (pp. 115-119). International Business Essays: India, China, and Korea.
Pisharodi, R. Parameswaran, R. (1999). Handbook of Marketing Scales: Second Edition, Country-of-Origin Scale (Pisharodi & Parameswaran 1992; Parameswaran & Pisharodi 1994). (pp. 62-63). Sage Publication.
Pisharodi, R. Parameswaran, R. (1993). Handbook of Marketing Scales, Country-of-Origin Scale (Pisharodi and Parameswaran 1991). (pp. 38-39). Sage Publications.
Other Publications:
Pisharodi, R. (2015). Introduction to the Eighth Volume of the Alliance Journal of Business Research. (pp. 1). Alliance Journal of Business Research.Parameswaran, R. Pisharodi, R. (2003). Web Enhanced Case Discussions. 2003 Academy of Marketing Science Annual Conference.
Pisharodi, R. Shainesh, G. Angur, M. (2002). Determinants of Relationship Effectiveness in Services. Eleventh Annual AMA Frontiers in Services Conference.
Pisharodi, R. Parameswaran, R. Gokarn, R. (2002). Gender and Multicultural Issues in Country Image Studies: Initial Results. Academy of Marketing Science 2002 Multicultural Marketing Conference.
Pisharodi, R. Angur, M. (2001). Supply Chain Challenges of Indian Managers: An Exploratory Study. Proceedingsof the Tenth Biennial World Marketing Congress.
Pisharodi, R. Parameswaran, R. (1999). Assessment of the Stability of Country-of-Origin Effects Over Time: Preliminary Results. (pp. 482). Proceedings of the Ninth Bi-Annual World Marketing Congress, Qawra, Malta, June 23-26, 1999.
Pisharodi, R. Parameswaran, R. (1999). Temporal Stability of Country-of-Origin Image. (pp. 229). 1999 AMA Winter Educators' Conference.
Pisharodi, R. Parameswaran, R. (1999). Validation of Scale Stability Using a Confirmatory Factor Analytic Model. Second International Conference on Operations and Quantitative Management.