Journals and Articles:
Pomirleanu, N. , Gustafson, B. , Townsend, J. (2022). Organizational climate in B2B: A systematic literature review and future research directions. Industrial Marketing Management. (105), 147-158Schulze, A. , Townsend, J. , Talay, M. B.(2022). Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management. (103), 198-214
Talay, M. B., Townsend, J. , Obal, M. , Akdeniz, M. B.(2019). Stock Market Reactions to New Product Launch in International Markets: The Moderating Role of Culture. Journal of International Marketing. 27(4), 81-98
Simon, M. , Stanton II, S. , Townsend, J. , Kim, J. (2019). A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside. Journal of Business Research. (104), 206-214
Townsend, J. D., Balestra, S. , Schulze, A. (2017). Characteristics of Project Based Alliances: evidence from the automotive industry. International Journal of Automotive Technology Management. 17(1), 8-25
Simon, M. , Schrader, R. C., Townsend, J. , Chen, T. (2017). Coffee of the Kona. South East Case Research Journal. 14(1), 5
Stanton II, S. , Townsend, J. , Kang, W. (2016). Aesthetic responses to prototypicality and uniqueness of product design. Marketing Letters. 27(2), 235-246
Kumar, M. , Townsend, J. D., Vorheis, D. W.(2015). Enhancing Consumers' Affection for a Brand Using Product Design. Journal Of Product Innovation Management. 32(5), 716-730
Talay, M. B., Townsend, J. D.(2015). Do or Die: competitive effects and Red Queen dynamics in the product survival race. Industrial and Corporate Change. 24(3), 721-738
Talay, M. B., Townsend, J. D., Yeniyurt, S. (2015). Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture. Journal Of International Marketing. 23(2), 53-72
Townsend, J. D., Calantone, R. J.(2014). Evolution and Transformation of Innovation in the Global Automotive Industry. Journal Of Product Innovation Management. 31(1), 4-7
Townsend, J. , Kang, W. , Montoya, M. M., Calantone, R. J.(2013). Brand Specific Design Effects: Form and Function. Journal Of Product Innovation Management. 30(5), 994-1008
Townsend, J. , Cavusgil, S. T., Calantone, R. J.(2012). Building Market-based Assets in a Globally Competitive Market: A Longitudinal Study of the U.S. Automotive Market. Advances In International Marketing. 233-38
Townsend, J. , Montoya, M. M., Calantone, R. J.(2011). Form and Function: A Matter of Perspective. Journal Of Product Innovation Management. 28(3), 374
Calantone, R. J., Townsend, J. , Yeniyurt, S. , Schmidt, J. B.(2010). The Effects of Genre and Competition on New Entertainment Product Sales Performance. Journal Of Product Innovation Management. 27(3), 349-361
Townsend, J. , Baba, M. L., Cavusgil, S. T.(2010). Global Integration of Brands and New Product Development at General Motors. Journal Of Product Innovation Management. 27(1), 49-65
Yeniyurt, S. , Townsend, J. D., Cavusgil, S. T., Ghauri, P. N.(2009). Mimetic and Experiential Effects in International Marketing Alliance Formations of US Pharmaceuticals Firms: An Event History Analysis. Journal Of International Business Studies. 40(2), 301-320
Townsend, J. , Yeniyurt, S. , Talay, M. B.(2009). Getting to Global: An Evolutionary Perspective of Brand Expansion in International Markets. Journal Of International Business Studies. 40(4), 539-558
Yeniyurt, S. , Townsend, J. D., Talay, M. B.(2007). Factors Influencing Brand Launch in a Global Marketplace. Journal Of Product Innovation Management.
Townsend, J. D., Yeniyurt, S. , Deligonul, S. , Cavusgil, S. T.(2004). Marketing Related Antecedents of Performance in the Global Company. Journal Of International Marketing. 12(4), 1-24
Cavusgil, S. T., Yeniyurt, S. , Townsend, J. D.(2004). The Framework of a Global Company: A Conceptualization and Preliminary Validation. Industrial Marketing Management. 3(8), 711-716
Yeniyurt, S. , Townsend, J. D.(2003). Does Culture Explain Acceptance of New Products in A Country? An Empirical Investigation. International Marketing Review. 20(4), 377-396
Townsend, J. D.(2003). Understanding Alliances: A Review of International Aspects in Strategic Marketing. Marketing Intelligence & Planning. 21(3), 143-155
Books and Chapters:
Talay, M. Akdeniz, M. Townsend, J. (2023). Brand Architecture: A Literature Review and Future Research Directions. (pp. 20). Edward Elgar Publishing.Townsend, J. Calantone, R. (2011). International Product Innovation and Development. (pp. 20). Wiley.
Townsend, J. (2009). Becoming a Scholar: The Role of Mentors and Institutions in the Emergence of Scholarship. (pp. 187-199). Advances In International Marketing.
Townsend, J. (2008). International Business Essays. (pp. 140). Oakland University Printing.
Townsend, J. (2002). A Review of - Understanding Global Cultures: Metaphorical Journeys through 23 Nations by Martin J. Gannon, 2nd Edition. (pp. 685). Thunderbird International Business Review.