Bio:
John Kim specializes in consumer behavior and marketing research. He has published articles in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Journal of Academy of Marketing Science, Journal of Business-to-Business Marketing, Marketing Letters, and other business journals . He has made presentations at the American Marketing Association and Association for Consumer Research conferences. He has organized and chaired the conference for the Society of Consumer Psychology.
Teaching Interest:
His teaching interests are consumer behavior, marketing research, and marketing management.
Research Interest:
His primary research is in consumer decision making. His current interests also include branding and entrepreneurship.
