Bio:
Dr. Steven Yen-Hung (Y. H.) Liu received his Ph.D. in Marketing and International Business from Georgia State University. Prior to joining OU, he was on the faculty of the Centre of International Business at the University of Leeds (CIBUL), U.K.His research interests focus on business-to-business (B2B) relationships, international marketing, and emerging markets. He has published in scholarly journals such as Journal of Business Research, International Business Review, and Journal of World Business. He currently serves on the editorial review boards for International Business Review (2021-) and Journal of Business Research (2022-).
Teaching Interest:
MKT3020 Marketing - Spring 2023MKT4700 B2B Marketing - Fall 2021; Fall 2022; Fall 2023; Fall 2024.
MKT4500 International Marketing - Fall, 2021; Spring 2022; Fall 2022; Spring 2023; Fall 2023; Fall 2024.
MKT6700 B2B Marketing- Fall 2024.
MKT6750 Global Supplier Relations - Spring 2024.