Bio:
I joined the Management and Marketing Department in the School of Business Administration at Oakland University as an Assistant Professor of Marketing in 2020. I received my Ph.D. in Marketing from Michigan State University in 2015. After graduation, I worked as an Assistant Professor in Marketing in the Management and Marketing Department at University of Dayton from 2015 to 2020. I have published in
Journal of the Academy of Marketing Science,
Journal of Business Research, International Journal of Research in Marketing, Journal of Services Marketing and
European Journal of Finance. Teaching Interest:
My teaching interests are primarily in ‘Marketing Research’ and ‘Marketing Analytics’. In particular, I taught ‘Marketing Research’ in the Fall, 2020, Winter and Fall 2021 and Winter 2022 semesters at Oakland University. I also taught ‘Business-to-Business’ marketing in Summer, 2020 and Fall, 2020 semesters. I am scheduled to teach 'Introduction to Marketing' in Winter, 2023.
Research Interest:
My primary research interests are in the areas of marketing and finance interface, marketing strategies, new product development, and digital marketing. In particular, I am interested in the interplay of firm capabilities, processes (i.e., routines, disruptions and forecasts) and corporate strategies that impact firm value. Although my research interest spans across a few different areas in marketing, I am always looking to expand my research ideas into newer areas.
