Bio:
Janell Townsend is a Professor of Marketing and International Business, and Chair of the Management & Marketing Department at Oakland University. She has also taught at the University of Zurich, Technical University of Vienna, Wayne State University and Michigan State University. Dr. Townsend earned her PhD from Michigan State University in Marketing and International Business, and is a recognized expert in global marketing strategy; her research falls within the nexus of branding, product design and innovation management, in a global marketplace. Her work has appeared in top tier business journals such as the
Journal of International Business Studies,
Journal of Product Innovation Management,
Marketing Letters,
Journal of International Marketing, Industrial Marketing Management, Industrial and Corporate Change, Journal of Business Research, International Marketing Review, and
Thunderbird International Business Review, among others. She is an active member of the academic community, serving on boards and committees, and as a chair for a number of annual conferences, including Product Development Management Association (PDMA), the European Marketing Association, and the International Motor Vehicle Program (now PVMI, part of the Mack Institute at the Wharton School). Always engaged with the business community, Professor Townsend regularly consults and collaborates with major global automotive OEM’s, suppliers, and market research firms.
Teaching Interest:
Marketing Strategy, Marketing Management, Product Design and Development,Brand Management, International Marketing, International Business, Marketing Research
Research Interest:
